Nowadays, Instagram has become a popular social media. Even though it is dominated by millennials, many adults also use social media for personal and business purposes. If you have a business, Instagram is the right social media to use. Large companies and home businesses have effectively used Instagram to promote their business. Through Instagram, you can present your business profile and interact with potential customers. You can also display promotional messages via Instagram easily and cheaply.
Offer Content
The Instagram that you create aims to promote your business, so you need to present content that offers products or services for your business. For example, product photos, video presentations of offers, and so on. This content can be posted on Instagram stories or business Instagram feeds.
Review Content
You can increase your business engagement by creating review content related to the industry you are in. By providing honest and informative reviews, you can help potential consumers make better decisions. Through this review content, you can build trust by presenting direct experiences from users of your product. Please highlight the advantages of your product offer and provide useful insights to your audience. With this strategy, you can strengthen your business reputation and attract more potential customers.
Entertainment Content
The content on your business Instagram doesn’t always have to be serious content. Occasionally you also need to present entertainment content to stimulate audience interaction. For example, presenting inspirational stories, funny stories, etc. You can also present meme content that is still relevant to your target audience.
Educational Content
You have the opportunity to provide added value to your business through educational content related to the industry you are in. For example, if your business is a coffee shop, you can present a variety of educational content about the world of coffee. Starting from the types of coffee, the process of making coffee, to tips on serving the perfect coffee. By informing your audience, you not only expand their knowledge about coffee, but also increase your business credibility as a trusted source of information. By using this educational content, you can enhance relationships with customers and attract new interest to your business.
Quiz Content
Last, you can hold a quiz with prizes. For example, after providing various education about coffee, you can create a quiz for customers. The prize can be a coffee product you have described. This content is effective for increasing engagement on your business Instagram account. Once again, high engagement can be obtained from the interesting content you present on Instagram. If you are confused about what kind of content you want to present, you can look for content ideas on Grum. By describing your topic, the tool will generate 10 content ideas in the blink of an eye.
Conclusion
By integrating different types of interesting and relevant content, you can increase follower engagement on your business Instagram account. From offer content to educational and entertainment content, each type of content plays an important role in building strong relationships with customers and attracting new interest to your business.
